#This is a collaborative post
If you have recently started your very own business, it is likely that you have a lot of things on your mind, including your finances, your staff and possibly even a location if you require an office or a store. One very important thing you must consider is your marketing strategy because, without one, your potential customers won’t know you exist. Marketing covers a huge range of possibilities, so don’t panic. Here are five ideas to get you started.
Nowadays, your online presence is crucial and something you cannot ignore. You will need to have a well-designed website that is not only user-friendly but also optimised for search. This will help make it easier for your customers to find your website when searching in Google using relevant keywords. You may need to consult a web design agency for some support here, but it will be worth the investment.
Another way to boost your online presence is to set up accounts across each social media channel. This is a great way to show off your brand’s personality and stay present. You will need to post regularly and engage with your followers so that you build up some relationships with potential customers.
A great way to share your expertise within your industry is to write a comprehensive eBook that people can download. This will give them a little sneak peek into the sort of service they can expect from you.
Branded items will require some investment but they will help you attract new customers and retain existing ones. If you’re an eCommerce store (an online shop where customers place an order and your products are delivered) you could add a promotional item to their delivery as a way of saying thank you. This is a great option during special occasions, such as Valentine’s Day or Christmas. Alternatively, if you are offering a personal assistant service, you might want to take some branded notepads and pens to your pitch meetings so that your potential clients remember you every time they use your stationery.
If you’d prefer to go down a more traditional route, print marketing is a good option for you. You can give out flyers or business cards so that your potential customers have access to your contact details and a website link.
As you can see, there are lots of different options when it comes to your marketing strategy; the above ideas merely scratch the surface. What works for one company might not work for another so don’t be disheartened if things aren’t moving as quickly as you’d like. It will be a case of trial and error until you find something that works for you.